Marketing and New Product Services

New product introduction is an important part of your business. Whether you already have ideas or concepts for new products or you are looking for ideas, our experience allows us to provide a full service for new product market development.

This starts with customer surveys, and user and stakeholder interviews to determine the viability of the new product proposal. The value proposition and outline of the market posture would be determined.

A detailed requirements specification would be generated for the design engineers to clarify the sales and marketing requirements. This includes cost targets.

In the lead up to product launch, marketing and communications materials as well as training materials are generated to broadcast the marketing message. A pricing strategy is formed to ensure user and market channels become fully engaged. A detailed communications and promotional plan is implemented to maximize the impact of the new product.

Sample Communications

ARTICLES

Beginners Guide to the Right Actuator

Australian Pump Industry Magazine

Selecting the right actuator, valve types

Valve Magazine

Electronic vs Fluid powered actuators

Valve Magazine

Key Player Perspectives on Automated Valve Procurement

Valve Magazine

Automated Valves and Security

Valve Magazine

Smart Actuation: Where We’re At, Where We’re Going

Valve Magazine

Automated Valves and Climate Extremes

Valve Magazine

Training Technicians in the Valve and Controls Industry

Valve Magazine

Smaller Electric Actuators Fulfill Expanded Needs

Valve Magazine

Introducing Innovative Technology to Valve and Actuator Industries

Valve Magazine

A Descriptive Definition of Valve Actuators [PDF]

Valve World

Control Valve Monitoring & Diagnostics

Flow Control Magazine

New Age of Electric Actuation for Process Control Valves

Power Engineer

Control Valve Actuators – Their Impact on Control and Variability

Valve User Magazine

Control Valve Monitoring & Diagnostics

Flow Control Magazine

Solving Pervasive Valve Fluctuations

Chem.Info

How Electric Control Valve Actuators can Eliminate the Problems of Compressed Air as a Power Medium

Rotork Process Controls

Electric Actuators for Control Valves [PDF]

Valve World

Electric Control Valve Actuators [PDF]

Valve Magazine – Russian Publication

Rotork Process Controls, Electric Control Valve Actuators

Pharmaceutical Manufacturing

VIDEOS