About Us

CPLloyd Consulting. Inc. Is a sales & marketing consulting company specializing in Valve Automaton and run by Chris Warnett. We offer marketing and sales expertise for market development, new product introduction planning and execution as well as other creative marketing functions.

Chris Warnett

Chris Warnett Profile Picture sqChris is founder of CPLloyd Consulting.
Although his background is engineering, he has significant experience in creating market plans, running a sales force as well as introducing new products to the marketplace. He has published many technical articles in the US and Europe and has presented technical papers at many global conferences.

After working as an apprentice for the UK power utility CEGB, Chris graduated from Bath University with a first class honors degree in Engineering. He joined Rotork Controls in the UK to design electric valve actuators, gaining registered engineer status in the UK (CEng MImechE). In 1980 he moved to the USA to design and market a range of pneumatic actuators. That product range was in production for over 30 years and many are still in operation around the globe.

In 1983 he was appointed VP of Sales and Marketing for Rotork in the Americas. He implemented market plans to project the technical merits of all products to the marketplace. Using combined direct and independent sales and service networks, sales grew strongly over next two decades.
As Aftersales VP in 2001 he was responsible for engineering, service and commercial contracts departments. This allowed a focus on the analysis of business processes to improve efficiency, revenue and profitability.

As International Sales Director for Process Controls division Chris had the opportunity to manage the introduction of a new type of actuator. This was a grass roots project where customer surveys, focus groups and market analysis let to a comprehensive requirements specification. Prototypes were field tested and refined prior to product launch in 2008. A detailed marketing and sales plans were compiled and implemented by Chris using the existing sales organization. This involved a significant amount of technical communication and training.

Throughout his time in the USA, he has been very active in Valve Manufactures Association of America, a member and one time chairman of the communications committee, he was also honored as VMA “Person of the year” in 2004.